SHOPEE CHRISTMAS SALE

Shopee, the leading e-commerce platform in Southeast Asia and Taiwan, announces Jose Mari
Chan as its new Christmas Ambassador in line with the return of the biggest Christmas sale of
the year, Shopee 11.11 - 12.12 Big Christmas Sale. Affectionately known as the Father of
Philippine Christmas music, the singer-songwriter made his debut as the official Shopee 11.11 -
12.12 Big Christmas Sale campaign ambassador at the kickoff event held at Glorietta 2 on
October 25, where he made a special appearance and performed Christmas carols to hundreds
of mall patrons. As the face of Shopee 11.11 - 12.12 Big Christmas Sale, Jose Mari Chan also
stars in Shopee’s latest Christmas television commercial that will screen nationwide starting
October 26.

Terence Pang, Chief Operating Officer at Shopee, said, “Christmas is the most celebrated
holiday in the Philippines, and Filipino shoppers are known to start their holiday shopping
earlier. In line with this, we are once again bringing back Shopee 11.11 - 12.12 Big Christmas
Sale, this time with an even bigger lineup of promotions. We are also honored to have Jose Mari
Chan, a household name in the Philippines, join us as our first official Christmas ambassador.

Jose Mari Chan embodies the Christmas spirit, and his positive and cheery personality reflects
Shopee’s commitment to bringing more joy to shoppers this year-end season.”

“Christmas is a time for us to come together and celebrate. I am thrilled to be joining the Shopee
family to spread cheer to all Filipinos this festive season, and to be part of Shopee’s first ever
Christmas television commercial. I welcome everyone to join Shopee and I in kickstarting the
Christmas season with Shopee 11.11 - 12.12 Big Christmas Sale, and look forward to
collaborating with Shopee to deliver a series of surprises this Christmas,” said Jose Mari Chan.

In line with the appointment of Jose Mari Chan as Shopee’s Christmas Ambassador is the
launch of the Jose Mari Chan Road to Christmas campaign, which will take place from
October 26 to December 12. With this, Jose Mari Chan fans can look forward to a series of
exciting Shopee activations with him in the weeks ahead, including once-in-a-lifetime
experiences such as the opportunity to sing a duet with him, receive a special dedicated song
from him, or to meet and spend time with him on his Shopee Wish Bus tour.

The debut of Jose Mari Chan as Shopee’s Christmas ambassador marks the official start of
Shopee 11.11 - 12.12 Big Christmas Sale. The first wave of promotions will start from October
26 in the lead up to the 11.11 Big Christmas Sale happening on 11 November. Users can look
forward to discounts of up to 99% off all categories, daily free shipping promotions, and an
upsized coins pool of over 11 million Shopee Coins to be won from Shopee Shake.

16 themed days leading up to the big sale

Shopee 11.11 - 12.12 Big Christmas Sale will see an expanded lineup of themed days, which

were a hit among users during the recent Shopee 9.9 Super Shopping Day. This time, users

can look forward to 16 back-to-back themed days leading up to 11 November, with not to be

missed days including:

● 11.11 Flash Sale Day happening on October 26 and November 6 featuring 9 windows of upsized flash deals, and a bonus Free Shipping with no minimum spend for flash deals

● 11.11 Vouchers Day happening on October 29, where a wide variety of sitewide and category vouchers will be given away

● 11.11 Free Shipping Day happening on November 1 where users can enjoy free

shipping for a lower minimum spend of only ₱299

11 Million Shopee Coins up for grabs for Shopee Shake

Shopee is bringing back its iconic in-app game, Shopee Shake, this time with an upsized pool of

over 11 million Shopee Coins up for grabs. As a special treat this Christmas season, users will

also stand a chance to win surprise Shopee Shake prizes, including roundtrip tickets to Australia, Malaysia, and Japan sponsored by Cebu Pacific. Shopee Shake will be happening twice daily, and nine times on 11.11 Shopee Shake Day on November 3 and 11.11 Big Christmas Sale on November 11.

Exclusive perks for Shopee users On top of thousands of deals from leading local and international brands including Maybelline, P&G, Mossimo, Unilever, Wyeth, Platinum Karaoke, ASUS, and Unisilver Time, and many more; shoppers can also look forward to additional perks 1 presented in collaboration with

Shopee’s exclusive 11.11 partners, including:

● SMART customers who subscribe for or renew their SMART plan from October 26 to November 3 will receive Shopee vouchers worth up to ₱300, which can be used for purchases made until the 11.11 Big Christmas Sale on November 11.

● Viber users who download the special Shopee Christmas Stickers from October 25 to November 11 will receive Shopee discount vouchers.

“With tons of unbeatable promotions and exciting features launched in response to users’

feedback and demands, Shopee 11.11 - 12.12 Big Christmas Sale is a showcase of Shopee’s

continued commitment to delivering the best online shopping experience to consumers in the

region, especially during this festive holiday season. We invite everyone to shop together on

Shopee 11.11 - 12.12 Big Christmas Sale,”